E-marketing and Search Engine Optimisation - SEO
Sometimes it's not only the requirement of a cutting edge modern web design that can make or break your online presence. The marketing side of the project is just as important as you want as many potential customers to find your website as possible.
Search engine optimisation (SEO for short)
Do you already own a website, but don't feel you are getting the most out of it? Maybe you don't rank well on Google for phrases that potential customers are searching for? In that case, SEO could be for you.
SEO is a technique of thoroughly assessing your website and pin pointing areas that could be optimised for specific terms or phrases that potential customers are searching for on Google and other popular search engines. SEO is all about making your website more relevant and searchable for certain search terms that will draw in new customers and help benefit your business. The more relevant your website is to what potential customers are searching for, the higher up on the search engine you will appear for that particular search. This is a great way of gaining new customers and enables you to get the most out of your website.
Contact me about my SEO services
Pay per click advertising campaigns
In a similar way to SEO, pay per click advertising is all about getting your website found by potential customers. Pay per click advertising is however a different way of going about it. SEO is all about optimising your website so that you appear in relevant Google searches that can benefit your business, whilst pay per click advertising is the method of bidding on relevant search terms in order to appear in the sponsored adverts at the top of Google.
Similar skills are required in finding a niche that can be tapped into, but the way you go about getting to the end result is very different.
Almost instant results can be seen with pay per click advertising whilst SEO work can take a little longer to take effect but is sometimes seen as the more long term solution and is commonly referred to as the organic process. There is no right or wrong way to market your business out of the two, instead it's all about which method best suits your business or website both in the present and the future.
Enquire about pay per click advertising campaigns
Email and newsletter design
Sending out newsletters by email to large amounts of customers can be a real hassle and can be hard to get right. It is however a very useful way of marketing your business as it delivers fresh content to your customers and clients' as well as reminding them that you value their custom and are there to offer your services.
I have experience of working with state of the art email marketing software to help manage and set-up small, medium and large email campaigns and newsletters.
Whether you are looking for a smart and professional design, or someone to manage your entire campaign, feel free to contact me today.
Need an email or newsletter design? Contact me